The Punk Rock of Business
Cover and graphic elements designed for The Punk Rock of Business, an alternative guide to business by CEO and marketeer Jeremy Dale. It’s a ‘road map away from average’ and provides insight on how innovative, disruptive and DIY ideas from the punk movement can be applied to the business world.
The famous Sex Pistols’ Nevermind the Bollocks… album cover provided the central inspiration to the book cover and like LP, newspaper and found type were used. One of the central ideas in the book is authenticity and it was important that the typography was physically cut out, photocopied and distressed, before being reassembled and scanned rather than relying on digital means.
The Punk Rock of Business is published by Greenleaf Book Group.