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S.H.O.T. is a company offering quick and healthy lunch-time meals in two locations in central London. Transparency is really important to S.H.O.T. and what goes into their food and how it’s made are main components of their branding; their name stands for Simple, Healthy, Organic and Tasty and they also use key promises on ingredients and cooking methods that are front and centre in-store and online.

Pictured are graphics created in line with S.H.O.T.’s existing visual identity for their latest store on Bow Lane in the City. Running along the store’s window, inside and across print materials promoting the new location, the lighthearted and bold illustrations sat above the promises as a way to promote them to new customers.